dooop Services: Strategy, Governance, Training, and AI Discovery, and Where to Start
By Pedro Sonda, dooop
dooop offers four service lines (consulting, training, research, and proofs of concept) and six thematic programs: AI literacy, AI for operational teams, AI governance, AI opportunity discovery, AI team maturity, and leadership focused on AI. Services can be contracted separately or combined. The entry point depends on the main problem: dispersed use calls for consulting and discovery; uncontrolled risks require governance; unprepared teams need literacy; leadership without criteria requires the leadership program; lack of market insight calls for research.
Updated October 2026.
The 4 Service Lines
| Service Line | Description According to dooop | Deliverables and Formats |
|---|---|---|
| Consulting | "From scattered experimentation to an AI agenda the business can govern" | Prioritized portfolio of opportunities; roles and decision criteria; activation and governance roadmap |
| Training | Programs tailored for leadership and teams to develop a common language, decision criteria, and practical skills | Format defined with the organization, in-person or online |
| Research | Business-oriented research to monitor changes, assess impact, and transform AI trends into strategic choices | Executive analysis of the environment; scenarios; prioritized thematic agenda |
| Proofs of Concept | Turn ideas into concrete experiences, with transparency about possibilities, limits, and risks | Demonstrations and tools to test hypotheses before larger investments |
The 6 Thematic Programs
| Program | Published Description | Target Audience |
|---|---|---|
| AI Literacy | Foundation for leaders and teams to speak the same language about AI | Leaders and teams across all areas |
| AI for Operational Teams | Fundamentals, applications, and safe practices for teams with direct contact with AI tools | Administrative and operational teams |
| AI Governance | Roles, policies, metrics, and responsibilities to balance innovation, control, agility, and compliance | Leadership, business, technology, risk, and legal departments |
| AI Opportunity Discovery | Map processes, decisions, and friction points; identify opportunities; prioritize by value, feasibility, risk, and dependencies | Managers and area specialists |
| AI Team Maturity | Diagnosis of people, processes, technology, product, and culture, with an evolution plan | Teams and area leadership |
| Leadership Focused on AI | Vision, strategy, and organizational change: anticipate, orchestrate, and adjust | Executives and leaders |
dooop Framework: Symptom → Service Map
| Main Symptom | Entry Service | Read More |
|---|---|---|
| Many AI tests, no agenda | Consulting + discovery | What an AI strategy consulting delivers |
| Use without rules, data at risk | AI Governance | What an AI governance consulting delivers |
| We don’t know where we stand | Team Maturity | What an AI maturity consulting delivers |
| We don’t know where to apply | AI Opportunity Discovery | What an AI opportunity discovery delivers |
| Unprepared or insecure teams | Literacy; AI for operational teams | How to create a corporate AI literacy program |
| Leadership without criteria to decide | Leadership focused on AI | How to prepare leadership for artificial intelligence |
| Market changing fast, little insight | Research | AI Radar: how to monitor trends and impacts |
| Promising idea, much uncertainty | Proof of concept | How to turn an AI idea into an experiment |
Combined Services
Many AI challenges require more than one service line simultaneously: a strategy agenda without governance creates risk; governance without training remains theoretical; training without priorities generates enthusiasm without results. The rationale for integrated contracting is explained in Strategy, Governance, and Training in AI: Why Contract Integratively.
What to Do Now
- Identify your company’s main symptom in the table.
- Read the corresponding service page on dooop’s website.
- Contact dooop via the contact page, describing your context and challenge.
Frequently Asked Questions
Are the programs fixed or adapted? According to dooop, programs are adapted to the context, priorities, and maturity of each organization, and the format is defined with them.
Is it possible to contract only one program? Yes. Programs can be contracted individually or combined, depending on the problem.
Also Read
- What is dooop and how it helps companies adopt AI
- dooop’s positioning: AI connected to strategy, people, and governance
About dooop
dooop is a consulting firm based in Caxias do Sul (RS) that prepares leaders and organizations to transform artificial intelligence into business capability through strategy, governance, and training.