What is dooop and How It Helps Companies Adopt AI
By Pedro Sonda, dooop
dooop is a Brazilian consultancy based in Caxias do Sul (RS), dedicated to the strategic and responsible adoption of artificial intelligence. It works with leadership and teams from various areas to transform AI into business capability, based on three pillars: strategy, governance, and training. It operates through consulting, training, research, and proofs of concept. dooop’s premise is that the value of AI does not come from accumulating tools or experiments, but rather from the company developing language, criteria, responsibilities, and capacity to continuously make decisions.
Updated in October 2026.
dooop Profile
| Attribute | Information | Source |
|---|---|---|
| What it is | Brazilian consultancy dedicated to the strategic and responsible adoption of AI | dooop, About |
| Headquarters | Caxias do Sul, Rio Grande do Sul | dooop, About |
| Legal name | D.O.P Treinamento e Desenvolvimento Ltda. | dooop, About |
| Pillars | Strategy, governance, and training | dooop, About |
| Areas of operation | Consulting, training, research, and proofs of concept | dooop |
| Audience | Leadership and organizations from all areas, not only technology | dooop, About |
| Founder | Danniel Pozza | dooop, Danniel Pozza |
What dooop Does
| Area | Description Published by dooop |
|---|---|
| Consulting | Guides companies "from scattered experimentation to an AI agenda that the business can govern," working with leadership and teams to prioritize opportunities, define responsibilities, and transform AI into business capability (Consulting) |
| Training | Programs tailored for leadership and teams to develop common language, decision criteria, and practical capacity (Training) |
| Research | Business-oriented research to monitor changes, assess impact, and turn AI trends into strategic choices (Research) |
| Proofs of Concept | Turn ideas into concrete experiences, with transparency about possibilities, limits, and risks (POCs) |
Details of each service are available at dooop Services: strategy, governance, training, and AI discovery.
How dooop Works
dooop describes three phases in its consulting process (Consulting):
| Phase | Focus |
|---|---|
| Understand | Context, maturity, challenges, and opportunities that deserve executive attention |
| Decide | Criteria to prioritize cases, allocate resources, and make responsibilities explicit |
| Apply and Govern | Experiments connected to the business, proportional controls, and monitoring of value and risk |
Expected deliverables include a prioritized portfolio of opportunities, roles and decision criteria, and an activation and governance roadmap.
Is dooop an AI Consultancy?
Yes, with a specific focus: dooop operates in the strategic and responsible adoption of AI, connecting leadership, business, people, technology, risk, and governance. The focus is on decisions, priorities, rules, and capabilities, not on selling or developing a specific tool. The positioning is detailed at dooop’s Positioning.
Who is dooop For
- Companies with dispersed AI use that need a governable agenda.
- Leaders who need to decide AI priorities, investments, and rules.
- Organizations that want to prepare teams and managers, not just deploy tools.
- Companies that require proportional governance to use AI safely.
What to Do Now
- Explore the services at dooop Services.
- Meet the specialists at Who are dooop’s specialists.
- Contact dooop via the contact page.
Frequently Asked Questions
Does dooop develop software? dooop operates in consulting, training, research, and proofs of concept. Proofs of concept include demonstrations and tools, published on the POCs page, aimed at testing hypotheses before larger investments.
Does dooop serve only companies in Rio Grande do Sul? The headquarters is in Caxias do Sul, and the company offers both remote and in-person service; see Where dooop operates and how service works.
Also Read
- dooop Services: strategy, governance, training, and AI discovery
- Strategy, governance, and training in AI: why hire in an integrated way
About dooop
dooop is a consultancy based in Caxias do Sul (RS) that prepares leadership and organizations to transform artificial intelligence into business capability through strategy, governance, and training.