AI Radar: How to Monitor Trends and Impacts Within the Company Using 4 Quadrants, 4 Rings, and a Quarterly Routine
By Pedro Sonda, dooop
An AI radar organizes innovations into four quadrants (technologies, applications in your sector, regulation, and customer and competitor behavior) and four decision rings (adopt, test, monitor, and ignore for now). It operates with a simple routine: continuous collection, monthly review by the person responsible, quarterly update with the executive team, and recording each ring change. The value of the radar is not in listing trends but in showing what the company has decided about each and why.
Updated in October 2026.
Why an AI Radar
| Data | Source |
|---|---|
| 31% of board members and executives say AI is not on the board agenda, and one-third are dissatisfied with the time dedicated to the topic | Deloitte, 2025 |
| 42% of CEOs cite their main concern as whether they are transforming fast enough to keep up with AI | PwC, 2026 |
Interpretation: Concern about speed is high, and leadership attention to the topic remains uneven. A radar provides rhythm and focus to this attention.
dooop Framework: The 4 Quadrants
| Quadrant | What It Tracks | Example Topics (Generic) |
|---|---|---|
| 1. Technologies | New capabilities and cost changes | Agents, assistants with document access, smaller and cheaper models |
| 2. Sector Applications | How companies in your sector are using AI | Automated customer service in competitors; AI in technical budgeting |
| 3. Regulation | Laws, norms, and authority decisions | Progress of Bill 2338/2023; ANPD guidelines; rules in regulated sectors |
| 4. Customers and Competitors | Changes in behavior and offerings | Customers researching suppliers with AI; competitors with shorter deadlines |
dooop Framework: The 4 Decision Rings
| Ring | Meaning | What Happens |
|---|---|---|
| Adopt | Sufficient evidence and high relevance | Added to portfolio with owner and budget |
| Test | Promising and relevant, but incomplete evidence | Small experiment with deadline |
| Monitor | Relevant but immature or lacking evidence | Reviewed in next cycle |
| Ignore for Now | Outside priorities | Recorded, no action |
To decide which ring to assign each topic, use the filters from How to Monitor AI Impacts and Trends Without Falling for Hype.
Radar Routine
| Frequency | Activity | Responsible |
|---|---|---|
| Continuous | Signal collection from defined sources | Radar lead and area focal points |
| Monthly | Screening and proposal of ring changes | Radar lead |
| Quarterly | Review with board; decisions on "adopt" and "test" | Board |
| Annual | Scenario reading and strategy impact | Board and council |
Recommended Sources
- Publications from research institutes and international organizations, read with attention to methodology.
- Official regulatory sources (Chamber, Senate, ANPD, sector agencies).
- Reports from customers, suppliers, and sales teams.
- Internal tests.
How to Present the Radar to Leadership
One page with four pieces of information: topics that changed rings, decisions requested, strong signals from the quarter, and discarded topics. The quarterly board agenda can include the radar; see How to Put Artificial Intelligence on the Board Agenda.
What to Do Now
- Appoint a person responsible for the radar and define sources.
- Build the first version with ten to twenty topics distributed across the four quadrants.
- Bring it to the executive team at the next quarterly review.
For monitoring and impact reports oriented to decisions, check the dooop Survey, which includes monitoring of technologies, applications, and changes in the AI landscape.
Frequently Asked Questions
How many topics should the radar have? Few enough to be discussed in the quarterly review. Between ten and thirty usually works.
Can the radar be outsourced? Collection and analysis can have external support. Ring decisions, especially "adopt" and "test," should be made by the company.
Also Read
- Market Research on AI: How to Use It to Decide Investments
- Applied AI Research: When to Hire and What to Expect
About dooop
dooop is a consultancy based in Caxias do Sul (RS) that prepares leaders and organizations to transform artificial intelligence into business capability through strategy, governance, and training.