Pedro
Sonda
Consultant focused on GEO & AI Decision Infrastructure, analyzing how companies are found, understood and considered in AI-mediated journeys. His work includes diagnostics, competitive analysis, structuring digital presence and tracking visibility and relevance indicators.
VISION · JUDGMENT · PRECISIONNew technologies create possibilities. Strategy determines who turns them into an advantage.
Artificial intelligence has changed how companies are discovered, compared and chosen. Pedro works in AI Decision Infrastructure to position businesses within this new decision-making layer, turning digital presence into relevance even before the first contact.
Business, operations and leadership.
His background combines commercial and business experience with military leadership, shaping an approach that starts with business and moves toward technology: identifying competitive advantage and turning it into execution.
In insurance, he worked as a Life Planner® at Prudential do Brasil through Sonda Seguros, with direct experience in prospecting, needs assessment, relationship management and client development. He also worked at Sonda Indústria Metalúrgica and in supply chain management at Eaton Brasil, building an integrated perspective on strategy, operations and sales.
As a Lieutenant in the Brazilian Army, he held command roles in operations in the Amazon and served as an instructor at Colégio Militar de Manaus.
His work brings together practical business and leadership experience with a focus on an emerging transformation: the growing influence of artificial intelligence on purchasing, contracting and supplier selection decisions.