COOKIES AND MEASUREMENT

Optional measurement, explicit choice.

The website separates essential preferences from optional analytics and marketing technologies.

Discuss this challenge
DOOOP / 2027

No Analytics or Meta Pixel is loaded before acceptance.

WHY IT MATTERS

The website uses essential local storage to remember the privacy choice. When a visitor accepts, we activate Google Analytics 4, Meta Pixel and first-party measurement of visited pages and active time. The choice can be reviewed at any time through Privacy preferences in the footer.

01

Essential

Remembers the privacy choice and maintains preferences necessary for the experience.

02

Analytics

Google Analytics 4 and first-party measurement help understand audience, acquisition and page usage.

03

Marketing

Meta Pixel helps assess campaigns and conversions when consent is provided.

EXPECTED MOVEMENT
01

Continuing without measurement is always an option

02

Consent is stored on the device

03

Preference can be reopened in the footer

FAQ

Questions that help frame the work.

Is the engagement adapted to the organization?+

Yes. Scope, language, examples and deliverables are defined from the organization's context, priorities and maturity level.

NEXT STEP

Let's turn the challenge into a clear path.

Share your context. We will return with an initial direction for scope, format and next steps.

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